“Nutrition Lust” was a regional campaign for Subway that ran during the summer in New York City.  It positioned the brand as your go to source for the healthy vitamins you can’t help but crave.

Geo-targeted outdoor in the subway led people to the nearest Subway restaurants while the “Instant Gratification” hotline let people order the sandwiches of their choice for immediate delivery.

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49thStSubway

Union-Sq

UpperWest

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