We were the go-to team on Reebok, creating campaigns and spots that have stood the test of time. Here’s some of the best that we produced back in the Chiat / Day.
To launch Reebok’s Double Pump sneaker, Jay Chiat handed us and only us this brief. The spot we created, “Cowardly Baskets” ran incessantly and was slated for the Super Bowl, until the client pulled the plug at the last second.
Unlike Nike, the shoe designers at Reebok were obsessed with granular copy points. This spot was a nice way to get all those points in, as well as show an empowered female attitude.
Another spot featured NBA Slam Dunk Champion Dee Brown, who attempted his biggest rim rattler yet on the streets of Manhattan: “The King Kong Jam”