Pepsi had many needs and all of these creative solutions achieved the only one they cared about: increasing sales.

For Pepsi One, I shot this campaign, in L.A. and Prague, where I watched Kim Cattrall prance around in a medieval forest. (Don’t ask.) Then she gave me a copy of her book about sex. However, it was confiscated by a randy TSA agent.

Various archetypal figures known for their less than svelte waistlines lose major flab thanks to Pepsi One in this one.