We launched Jam Bluetooth speakers with the insight that music had become very solitary–everyone wearing fancy headphones and such–so we wanted to make music social again.
Wherever you have a Jam Bluetooth speaker you potentially have a party…or a huge Jam fight…in Bushwick…that goes viral…
The PR and social that went along with this web video made the launch such a success, Jam sold all their inventory before Christmas.
Social Memes…
Commerce Website…
And some painted outdoor boards…