A killer interactive commerce websites we built for IRO Cycles.
This video shows a trip thru the Build-A-Bike process where you actually built a customized IRO bicycle from the frame up in a virtual gear shop.
It tied into the backend inventory software IRO was using and in the end, kicked you out a bike candy image of your custom build to share in social media while your build ticket went to the shop for a 3-4 week turnaround. Pretty sweet.