Frito-Lay had big brands and even bigger budgets. Here are some of the many big spots that struck a nerve in pop culture.

For Tostitos, this spot involved watching hundreds of episodes of “The Beverly Hillbillies” and hundreds of hours of post-production wizardry.

This :60 epic ran during the Super Bowl, during bungee jumping’s heyday.

This commercial launched a new product line, while featuring SNL alum Dana Carvey.

This commercial illustrates the joys of game delaying, time consuming video reviews.

And here’s a couple of spots that show the lengths people go to get their Doritos.

These outdoor posters ran around college campuses and other places where the snacking was fierce.