Gill Witt

CD/AD • gw@gillwitt.com • 917.864.3309

Duracell Powermat

The launch of Duracell Powermat included everything but the kitchen sink as they say–traditional, digital and social media (heck we even did the logo and packaging) integrated into a truly 360˚ campaign.

Jay Z as a somewhat recognizable partner in a traditional :60 TV spot didn’t hurt either.

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Before Duracell and Jay Z came along, we launched Powermat all on their lonesome with this spot…

And did an East Coast/West Coast airport terminal domination that included this OBIE winner at Laguardia…

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