The launch of Duracell Powermat included everything but the kitchen sink as they say–traditional, digital and social media (heck we even did the logo and packaging) integrated into a truly 360˚ campaign.
Jay Z as a somewhat recognizable partner in a traditional :60 TV spot didn’t hurt either.
Before Duracell and Jay Z came along, we launched Powermat all on their lonesome with this spot…
And did an East Coast/West Coast airport terminal domination that included this OBIE winner at Laguardia…
