For Cheerwine we created the “Legendary Giveback”, a social program that culminated in a charity concert
with The Avett Brothers.

This program utilized all of Cheerwine’s social platforms, Miss Cheerwine, Cheerwine Czars on college campuses, even the sides of 12-packs in store to generate engagement in the months leading up to the show.

The sold out concert was such a success it has become a yearly event.

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The Legendary Giveback grew out of our existing Legend campaign. The media dollars were limited, so we used whatever we could get our hands on, billboards, trucks, trains, in-store and 12-packs

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We also redid their website.

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And threw together a little 15 second spot in-house.